Eliza Peeples must not have been too bothered by the sharp pine needles that made up the bulk of her bathing suit, but she was wearing the outfit to help promote turpentine. As part of its promotional push, the American Turpentine Farmers Association (ATFA) began holding an annual Miss Spirits of Turpentine beauty pageant in 1940, where this costume, as well as a pine needle tiara, were part of the show. This photograph is scanned from a newspaper article published in one of the Atlanta papers soon after the association was formed, so I think Eliza was more of a mascot than an official “queen”. I can’t locate the paper in my archives at the moment, so I don’t have an exact date. I don’t know when the pageant was phased out, but the last “turpentine queen” was crowned in 1995, long after the disbanding of the group.

Harley Langdale of Valdosta formed ATFA as a cooperative of naval stores producers in 1936. They came from the “Turpentine Belt” states of Georgia, Alabama, Florida, South Carolina, North Carolina, Tennessee, Kentucky, Virginia, Mississippi, Louisiana, and Texas. And Georgia was usually the leading producer. Judge Langdale led the organization for 29 years, but the industry, which boomed during World War II, reached its peak by the late 1940s. Innovations such as fire breaks and controlled burns were adopted early by ATFA members, and their benefits are still integral to forestry today. For a time, turpentine was one of the biggest employers in the rural South. Numerous factors, primarily modernization and competition from the chemicals industry, as well as the loss of labor due to the Great Migration, spelled the end of ATFA, and broad scale production, by 1975. Memories of the industry are fading from the collective consciousness but a few of the old turpentine shacks, commissaries, and stills can be found scattered throughout Georgia.

*- I was able to learn that Eliza Peeples McLemore (1920-2011) lived in Griffin, Georgia, for most of her adult life, and that she had a twin sister, Louie Peeples White (1920-2009). They were the daughters of Russell Alexander Peeples and Ethel Orr Peeples.