This store was owned by Marion Vinson “Doc” Holliday (1902-1987), who also served on the county commission and drove a school bus for many years. I believe it was open until the late 1980s. Thanks to Ladonna Johnson for the identification.
I’ve not been able to find much information about Higgsville. A post office was established here in 1833 and A. B. Higgs was the first postmaster. The post office closed in 1843. It’s not on any map today, but the name lives on through an historic African-American church in the community. I suspect it was a plantation community and may have been a ghost town by the end of the Civil War. It appears on census rolls at least until 1940.