
Waycross native Ben Hagen recently reached out to let me know about this structure in the process of being razed, in downtown Waycross. He noted: …The siding which had covered it for decades had been removed, and a number of great old ads were visible, including Coca-Cola, Chero Cola, a Nash/Oakland auto dealership, and more that I can’t make out...

It was located beside the US Highway 84 overpass at Francis Street and was originally two stories.

The primary signage on the front of the building, as seen in the first image, and below, indicate it may have been home to the Georgia Cigar & Soda Company.

As Ben noted, there were quite a few ads for other business on the side of the building, including Coca-Cola. My guess is that the proximity to the busy highway may have made the location a perfect spot for advertising, before the proliferation of stand-alone billboards.

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I’m hoping some of my Waycross friends will know.