Columbus grocer Claud A. Hatcher emerged in 1905 as a competitor to Coca-Cola. He began with Royal Crown Ginger Ale, changed the company focus and name to Chero-Cola in 1910, to Nehi in 1925 and when Rufus Kamm reformulated the ingredients in 1934, it became Royal Crown, or RC, Cola, as it is still known today.
Louisville Commercial Historic District, National Register of Historic Places
Vanishing Georgia: Photographs by Brian Brown 
Reblogged this on No Talent For Certainty and commented:
This is from one of my favorite photography blogs. I’ve never met Brian Brown, but his work is absolutely brilliant. Give it a look some time.