
The Dairy Ranch, a Jesup institution known locally as the “Eat Now” for its famous red-lettered sign, closed in 2017 and has stood abandoned since then. I got a message this afternoon that it was being torn down.

I passed by earlier and it was still there, but the sender of the message shared photos. (I’ll add an updated image later; I’m traveling at the moment).

Dink NeSmith wrote of the landmark in 2018, “…when Homer Johnson opened the Dairy Ranch in 1952, it was an immediate hit. Over the years, the establishment has had four owners…Several generations of teenagers grew up under the Dairy Ranch’s neon glow. The Dairy Queen was a phenomenon, too. Cruising around the DQ on Friday and Saturday nights was a must. But the “Eat Now” had a jukebox inside. You could listen to Elvis and chomp on a foot-long hot dog and a bag of those irresistible French fries.“

The photos above were made in 2018. The ones that follow were made this morning (10 September 2024).

While it’s not quite down yet, it will soon be a memory.

The sign is gone, too. I’m sure it’s being saved for posterity.












