The UGA Football Barn Sign, as this old store or warehouse building is now known throughout Dawg Nation and beyond, has become a serious landmark, has its own social media presence, and has even been featured on t-shirts. It was already well-known when I first photographed it in 2010, and was a sign for many travelers on the road to Athens that they were getting just a bit closer to the nirvana of a weekend between the hedges. In some of UGA’s leaner years, the sign changed regularly to reflect on recent shortcomings and was a welcome beacon of tough love, when most observers weren’t willing to put it out there. It never disappoints, and the current message is the best. I just know if this old building were to fall down, there would probably still be a UGA Football Barn Sign.
