
Here’s yet another South Georgia landmark about to be lost to “progress”. Streamline Moderne architecture, characterized by curving forms and long horizontal lines, is akin to Art Deco and has been disappearing nearly as fast as our tobacco barns and country stores. [Thanks to Lew Oliver for correctly identifying this form for me]. Since it doesn’t have the same aesthetic, it’s harder to drum up widespread preservation support, or even interest for that matter. But it’s a highly endangered form in our area. A preservationist friend recently made me aware that the razing of this structure was imminent; even though it was a hard fought battle, the local preservation group relented and has allowed the tear-down to move forward.

Buddy Bryan, who first identified this for me in 2010, wrote: “This old market on the corner of Central Avenue and Second Street was originally owned by Buster Branch during the late ’40s and 50′s and known as Branch’s Market.” It wasn’t the first supermarket in Tifton, though, as I had originally thought. Matt Brown writes: The first super market in Tifton was the A & P Super Market… The A & P was located on 3rd Street across from Lang Printing. The building was completed and the A & P opened in the summer on 1947. Branch’s Market opened in 1948. I know these facts because my father, uncle and grandfather were the contractor’s that built the A & P food store…W P Brown & Sons. The building is still in use today and through the 70’s, 80’s and early 90’s was home to the Goodyear Tire & Service Center.

This view shows the Second Street side of the building, as well as the old South Georgia Ice Company. I think the ice company took over the market building at one point, as well.
Update: Branch’s Market was razed in 2014.





















